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Kate Carruthers

Handing Your Brand to the Consumer: Are You Willing to Let Go?

Really looking forward to the panel session I'll be leading at ad:tech Sydney on Handing Your Brand to the Consumer: Are You Willing to Let Go? The panel members have an amazing amount of experience between them and we're going to have a great discussion.

Are we seeing the death of small government & personal responsibility?

It seems that there are very few political parties that genuinely support small government & individual responsibility any longer. Further, given the global financial crisis, governments around the world are clearly moving towards a more interventionist model. Thus we can expect the nanny state to go mad & we can

Glass half full or half empty?

It's all in the attitude really! I have been working with a number of people over the past year as a business coach and it continues to amaze how critical attitude is to success. This is because attitude tends to drive behaviour and what we do leads to

Marketing principles for the digital age?

This is the traditional marketing model we all learned in university. But we really need to consider if this model remains appropriate for the digital age. My instinct is that we need to adapt this traditional model to incorporate new media channels and collaborative communications rather than abandon it. But

National Blog Posting Month (NaBloPoMo) Retrospective

As a bit of an experiment I participated in National Blog Posting Month for January 2009. It was a real test of discipline to write something every single day. But the goal was achieved and now I'm going to drop back to a less aggressive blogging schedule of

Has web 2.0 gone mainstream?

Given the statistics in this 2007 report from Avenue A Razorfish and recent anecdotal feedback from non-geek friends, students and relatives web 2.0 is firmly entrenched in the mainstream. Ordinary people regularly get their news by checking online newspapers, flick through YouTube when they are bored, share links

Future of the web

This chart from 2007 shows the trajectory of the web future moving in a straight line from where we are now (or were in 2007) to the future of web 4.0 and beyond. But I don't think that the future of the web will such a simple

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