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The best place to see engagement marketing in action is in a small town that is not far from a large shopping centre. Here the shopkeepers know that if they do not engage with you then you will simply jump in the car and head off to the choices offered
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Spoke during the last session of the day at Media 140 Perth about realtime web and how it might evolve into an internet of connected people and things. Our evolution towards a networked and hyperconnected society is under way. The slides might be somewhat opaque without the commentary but please
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Nearly 9,000 women signed up for the Febusave 2010 campaign, for example: * 2,307 pledged to give up buying lunch * 1,118 pledged to give up treats * 162 pledged to give up taxis These might not seem like much; but little changes like this can make a real difference
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Over the past few years a plethora of Social Media Experts* have cropped up and their tweets, posts, podcasts etc serve up a cacophony of advice and pontification. Here's a few of my thoughts on the matter, from the perspective of someone who sees herself as an apprentice
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For the month of February I decided to give up driving to work and bank the savings. It's been surprisingly easy to catch the train each day, even if it does mean I need to plan ahead a bit more. The savings have been a real eye-opener, especially
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It's not really meaningless babble anyway! And this is not necessarily a bad thing. Most conversation is not important for the words we speak. Instead it is the act of being present to the other person and giving attention that gives most conversations their true value. Some experts
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Here are the slides from my presentation at the National Growth Summit in Sydney today. Engagement Marketing In The Age Of Web 2http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=engagementmarketingintheageofweb2final2-100217160839-phpapp01&stripped_title=engagement-marketing-in-the-age-of-web-2 View more presentations from Kate Carruthers.
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These questions apply for all kinds of technology decisions including hardware, software, or even social media and social networking technologies. Business people do not want to spend money on unnecessary or unhelpful technology, yet are often ill advised when they make technology acquisitions or expenditure. I often see businesses, both
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Last year many of us supported Ada Lovelace Day, the international day of blogging to draw attention to women excelling in technology and science. It’s now time to pledge your support once more for Ada Lovelace Day, 24 March 2010. To sign up, please go to http://findingada.com/
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I'm speaking at the National Growth Summit 2010 in Sydney this week about engagement marketing and running a workshop on Technology to drive Growth. The line-up includes a number of international luminaries along with local experts, gurus and knowledgeable people such as: Mick Liubinskas, Stephen Collins, Mike Walsh
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As part of the ANZ Bank's Febusave campaign I've been following up on my pledge to catch public transport as much as possible during February, especially for the commute to the office. I'm finding the daily train trip gives me a few unexpected benefits
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I've been thinking about having an overarching theme for my blog this year and have finally decided on women in ... that is women who are doing interesting things like * finance * technology * science * engineering * management * innovation * start-ups * marketing * media * and whatever other interesting careers pop up Women have come