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Marketing in the good old days:In the past marketers thought they were in control of their brand and their messages. They had lots of resources and became expert at creating above the line and below the line campaigns that pushed their messages out to their consumers. In this world
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The traditional approaches to managing organizations have been optimized so much that there little improvement that can be made. At the same time there are huge changes in society and how people want and expect to work. With the growth of collaboration technologies such as web 2.0 and entry
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For many years I have thought that American friends were delusional when they rhapsodised about their burgers. After all I had eaten at McDonalds so I knew what an American burger was like. However, at the urging of several friends I tried some real American burgers on a recent trip
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Reading this book at the moment - Reinventing Collapse: The Soviet Example and American Prospects by Dmitry Orlov. It is very interesting to consider how Australia would manage. Orlov considers America and its current situation in the light of a possible economic and social upheaval. He compares the American situation
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There is one thing that I've often thought was sadder than a funeral itself. It is the way that everyone stands around saying what they liked about the deceased when they are no longer around to hear it. Sometimes it is even sadder to hear that they never
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How spooky! Just after I posted this morning with some thoughts about Obama and change I received an email from him (as did many others). His email linked to a YouTube video, which is also on my.barackobama.com. In the video he talks about change and the need to
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Having recently visited the US it is interesting to consider if there will be real changes in how the US operates along with the change in government. Not everybody wanted Obama to win. So now we have the some people, mainly the centre and conservatives, feeling disenfranchised. and regrouping for
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Source: icanhascheezburger
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I am now officially bored with web 2.0 and so on. The hype over the past year has been ridiculous. But the whole area of social computing, including social media and social networking will continue to grow. However, it is likely that the economic crisis will precipitate a focus
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Just came across this old post from Bob Sutton (well known anti-asshole activist) is worth noting - in summary according to a study in the Journal of Applied Psychology: "Witnessing the harassment or uncivil treatment of women at work is bad not only for female employees, but for the
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There was a tale in the news in 2008 of a disgruntled city IT worker who effectively blocked all access to the city network. Apparently the network continued to function but he refused to hand over the passwords to management so they could administer it. The story first first came
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Back in November 2008, before the real seriousness of the global financial situation had become apparent, I attended a Retail Financial Services Panel Discussion & Luncheon in Sydney. The topics proposed for the panel includes: * Competition and customer acquisition amid the credit crisis * Group strategy post-credit crisis - what will