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Kate Carruthers

Digital citizens need real world knowledge too

It was fascinating to be at the inaugural Digital Citizens event in Sydney last week - the topic was: Private Parts: Personality and Disclosure - Finding a Balance in the Digital Space. There was a great line up on the panel with visiting US lawyer and social media specialist Adrian Dayton (Social

detective Caturday

detective Caturday

International Women's Day 2010 #IWD

It is fascinating to note on this International Women's Day that one of our major newspapers has an article titled "Gender pay gap shows no sign of abating" The gender pay gap can cost women up to $1 million over a lifetime * Women earn 17pc less

Engagement marketing is about people

The best place to see engagement marketing in action is in a small town that is not far from a large shopping centre. Here the shopkeepers know that if they do not engage with you then you will simply jump in the car and head off to the choices offered

#febusave update - nearly 9,000 women signed up

Nearly 9,000 women signed up for the Febusave 2010 campaign, for example: * 2,307 pledged to give up buying lunch * 1,118 pledged to give up treats * 162 pledged to give up taxis These might not seem like much; but little changes like this can make a real difference

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