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Kate Carruthers

A #katebreak for #followfriday

There is not just one interesting Kate to follow on Twitter. Here's a few interesting ones I follow - we do know each other real life (having met mostly via Twitter). These women are all intelligent and forthright, don't say I didn't warn you! @katiechatfield

Neuromarketing and mind over matter

A recent study in Scientific American about How the Brain Reveals Why We Buy discusses advances in neuroscience that are giving rise to a new field of neuromarketing. The article cites the famous example of Coke v. Pepsi - where blind taste tests showed a preference for Pepsi, whereas visible labels

Full fees mean universities owe good customer service

In recent times I had parallel customer service experiences with two different universities: Queensland University of Technology and Charles Sturt University. It was very strange to hang up from one phone call only to have a diametrically different conversation on the next call with the other university. Also, it seemed

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