Continued erosion of traditional broadcast media channels

The old media (a.k.a. heritage media) versus new media discussion continues to rage amongst the cognoscenti but the facts are speaking for themselves.

Brian Steinberg writing in Ad Age reports that:

fell 13% last season

Advertising will move to where the audience is no matter what esoteric debate the professionals want to have about which media channel is better or more appropriate.  The trend towards erosion in advertising value of free to air television continues.  The trend towards advertising via new media channels also continues.