Welcome to katecarruthers.com

Disclaimer: The opinions expressed here are solely my own and not those of any employer, client, or affiliated organisation.

Sign in Subscribe

Latest

Picking a message to fit the medium

So many people ask me about how to manage or create rules of engagement for social media and social networking for their business and staff. Usually I direct them to some good resources like these as a starting point: * I am a Civil Servant Online Participation Guidelines (their site is

It's Caturday

#katebreak @ ad:tech sydney

A while back Kate Kendall wrote a blog post that noted a number of women named 'Kate' or 'Katie' who are involved in Australian women in online marketing movement (WOMM). Coincidentally a bunch of women named Kate/Katie were attending ad:tech Sydney and were all

Handing Your Brand To The Consumer

We had a really good discussion on this topic in our panel session this morning at ad:tech Sydney. The topic was Handing Your Brand To The Consumer: Are You Willing To Let Go? The distinguished panel members were: Charis Palmer, Managing Editor, Online Banking Review; Jackie Maxted, CEO, beautyheaven.

International Women's Day 2009

Most years recently I've avoided IWD lunches in Sydney by the simple expedient of being on vacation in north eastern Canada. But this year it was not possible to squeeze in a late February - early March vacation due to my business trip in December. But there was one

I know it's Caturday but this is funny!

[youtube=http://www.youtube.com/watch?v=z2BgjH_CtIA&w=425&h=344]

Key attitudes for Enterprise 2.0 success

There is a lot of focus on all the technical stuff around Enterprise 2.0 - the platforms, open source v. proprietary, etc. But achieving success with Enterprise 2.0 can actually come down to attitude as much as anything else. My top 5 attitudes for Enterprise 2.0 sucess follow.

© 2023-2026 Kate Carruthers