ideas
Burson-Marsteller has just realased a study on Message Gap Analysis where they investigate the cut through of corporate messaging to mainstream media. Their research indicates some scary results: "... a 48% gap between the messages a company communicates and the message conveyed by the media. The study also found that
ideas
Much of the digital marketing I see is a bit tragic. Tragic for the businesses who are investing hard won income into campaigns that might not deliver a return on investment. Some of it seems like self-indulgent twaddle done by creative types for their own amusement. Other times it seems
future
There are a lot of women who don't like to be called a girl. It's their choice. I don't mind it and have even been known to refer to myself as a girl - usually as a geek girl. The interesting thing here in
ideas
ideas
At #media140 OzPolitics at Old Parliament House today the US Ambassador touched on the issue of the pastor from Gainsville Florida who threatened to burn a copy of the Koran. He noted that this person, who was not terribly successful on the face of it with only fifty members of
ideas
Over the years I worked as a senior manager in large organisations and, more recently, as an educator and business coach for senior managers across private and government organisations. A fascinating phenomenon that comes up in all of those places is, what I've come to call, "the
ideas
I've been speaking at events around the country recently and have really felt a change in the way that many people are approaching media. A key learning for me has been that those people we have long considered to be the audience have changed. Their behaviours are shifting
ideas
Because, along with the witty and intelligent @neerav @smurray38 @grogsgamut @paulwallbank, I shall be in Canberra blogging and tweeting about Media140 Oz Politics. This event is on Thursday 23 September 2010. There's a fascinating line up of speakers and I'm expecting that my brain will be
ideas
ideas
In business school we all learned to use the same analytical tools - S.W.O.T., P.E.S.T., P.E.S.T.E.L., BCG Growth Share Analysis, Competitor Analysis, Porter's 5 Forces, etc. But at dinner the other night, while chatting to some "
ideas
One question that I am often asked when speaking to groups about the digital revolution is "what about privacy?" This is usually in relation to social media and social networking. Privacy comes from the Latin word privatus: Roman lawLatinadjectiveprivatuspublicusRoman people (populus Romanus)Wikipedia This question fascinates me. Privacy
ideas
I'll be heading off to Media140 OzPolitics in Canberra on 23 September 2010 (the Twitter hashtag is #OzPolitics). It fits nicely into many of the discussions I've had about the recent Australian federal election Some of the big questions I've been thinking about include: