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inspired stuff from @firstdogonmoon "Nostradamus arm of productivity commission" ROFL #media140 #ozpolitics
Update: I am informed by @firstdogonmoon that this cartoon was actually inspired by @Pollytics
Latest
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Does your company have a “message gap” problem?
Burson-Marsteller has just realased a study on Message Gap Analysis where they investigate the cut through of corporate messaging to mainstream media. Their research indicates some scary results: "... a 48% gap between the messages a company communicates and the message conveyed by the media. The study also found that
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Making digital marketing work
Much of the digital marketing I see is a bit tragic. Tragic for the businesses who are investing hard won income into campaigns that might not deliver a return on investment. Some of it seems like self-indulgent twaddle done by creative types for their own amusement. Other times it seems
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Because I am a Girl
There are a lot of women who don't like to be called a girl. It's their choice. I don't mind it and have even been known to refer to myself as a girl - usually as a geek girl. The interesting thing here in
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cubicle truth on Caturday? ...
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Viral, vile and the growth of guerrilla media #ozpolitics #media140
At #media140 OzPolitics at Old Parliament House today the US Ambassador touched on the issue of the pastor from Gainsville Florida who threatened to burn a copy of the Koran. He noted that this person, who was not terribly successful on the face of it with only fifty members of
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Why things don't change - or the tyranny of 'THEM'
Over the years I worked as a senior manager in large organisations and, more recently, as an educator and business coach for senior managers across private and government organisations. A fascinating phenomenon that comes up in all of those places is, what I've come to call, "the
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The audience is dead! Long live the participants!
I've been speaking at events around the country recently and have really felt a change in the way that many people are approaching media. A key learning for me has been that those people we have long considered to be the audience have changed. Their behaviours are shifting
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Warning: I'm probably going to tweet a fair bit about #OzPol & #media140 this coming week
Because, along with the witty and intelligent @neerav @smurray38 @grogsgamut @paulwallbank, I shall be in Canberra blogging and tweeting about Media140 Oz Politics. This event is on Thursday 23 September 2010. There's a fascinating line up of speakers and I'm expecting that my brain will be
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sometimes you can has cheezeburger on Caturday
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A new dimension to analysis: Time to include a spiritual angle?
In business school we all learned to use the same analytical tools - S.W.O.T., P.E.S.T., P.E.S.T.E.L., BCG Growth Share Analysis, Competitor Analysis, Porter's 5 Forces, etc. But at dinner the other night, while chatting to some "
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Privacy! Who the hell ever had privacy?
One question that I am often asked when speaking to groups about the digital revolution is "what about privacy?" This is usually in relation to social media and social networking. Privacy comes from the Latin word privatus: Roman lawLatinadjectiveprivatuspublicusRoman people (populus Romanus)Wikipedia This question fascinates me. Privacy