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A key myth of modern business is that of centralized control in general and of brands, messages and media in particular. In the past, while it was possible for ordinary consumers to hijack brands and messages, it was too hard, time-consuming and expensive for anyone to bother. Thus companies and
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According to recent research by Epsilon "Chief Marketing Officers at many of the biggest brands in the nation [USA] are seeing a major shift in the marketing landscape. Almost two-thirds (63%) of the 175 marketing executives surveyed see an increase in their spending on interactive/digital marketing while 59%
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While I've said before that I think that the imminent death of traditional media, such as newspapers or free-to-air TV, is over-hyped ... There was an interesting synopsis of Michael Gawenda's A.N. Smith Lecture in Journalism in the Sydney Morning Herald by about "the need
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The old media (a.k.a. heritage media) versus new media discussion continues to rage amongst the cognoscenti but the facts are speaking for themselves. Brian Steinberg writing in Ad Age reports that: fell 13% last season Advertising will move to where the audience is no matter what esoteric debate
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Everywhere you turn these days there is another "social" something or other - social media, social networking, social bookmarking, social news, social web, etc. But what is all this "social" stuff about anyway? I think that some people have focused on this social aspect of web
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The test of our commitment to principles is not what we do in good times. Rather the true test of our principles comes in difficult times. The current economic situation seems to be setting us up for such a test. Recently I've been thinking about the principles of
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It sometimes seems as if Telstra and BigPond have missed all the terabytes of stuff that has been produced describing how to do social media or social networking effectively. Their latest foray into this part of the world - via Twitter - has been amusing to observe. It is almost
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A recent post by Chris Penn about the current credit crisis included this great chart. It shows clearly the remaining pieces that need to unfold in this drama. So, like Churchill said, perhaps this is the end of the beginning? For me this means that it is time to think
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Made it back from speaking at Small Business September events in regional NSW to attend the final day of Web Directions South 08 in Sydney. Again Maxine, John and the team put on a great event and diverse range of speakers. The real standout presentations for me - because they
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This is a really good presentation from Oracle that helps to translate geek speak and culture ... Are you insulting me? Essential geek-speak, FTW!http://static.slideshare.net/swf/ssplayer2.swf?doc=uncon08-1221252375503316-9&stripped_title=are-you-insulting-me-essential-geekspeak-ftw-presentationView SlideShare presentation or Upload your own. (tags: oow08 oracle)
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Here is a copy of my slides from seminars in Taree and Coffs Harbour for small business owners: Small Business Marketing on a Budgethttp://static.slideshare.net/swf/ssplayer2.swf?doc=smallbussep08carruthers-1221893190223742-9&stripped_title=small-business-marketing-on-a-budget-presentationView SlideShare presentation or Upload your own. (tags: small 2.0)
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There has been a lot of criticism about Six Sigma especially in relation to innovation, for example here in Tom Peters On Six Sigma Vs. Innovation. It seems that many people misunderstand the origins of Six Sigma as a process improvement methodology. Six Sigma grew out of the TQM movement