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International Women's Day 2010 #IWD
It is fascinating to note on this International Women's Day that one of our major newspapers has an article titled "Gender pay gap shows no sign of abating"
The gender pay gap can cost women up to $1 million over a lifetime
* Women earn 17pc less
Engagement marketing is about people
The best place to see engagement marketing in action is in a small town that is not far from a large shopping centre.
Here the shopkeepers know that if they do not engage with you then you will simply jump in the car and head off to the choices offered
realtime really? my slides from #media140
Spoke during the last session of the day at Media 140 Perth about realtime web and how it might evolve into an internet of connected people and things. Our evolution towards a networked and hyperconnected society is under way.
The slides might be somewhat opaque without the commentary but please
#febusave update - nearly 9,000 women signed up
Nearly 9,000 women signed up for the Febusave 2010 campaign, for example:
* 2,307 pledged to give up buying lunch
* 1,118 pledged to give up treats
* 162 pledged to give up taxis
These might not seem like much; but little changes like this can make a real difference
Why I'm probably not a social media expert and neither are you
Over the past few years a plethora of Social Media Experts* have cropped up and their tweets, posts, podcasts etc serve up a cacophony of advice and pontification.
Here's a few of my thoughts on the matter, from the perspective of someone who sees herself as an apprentice
Progress report on my #febusave pledge
For the month of February I decided to give up driving to work and bank the savings. It's been surprisingly easy to catch the train each day, even if it does mean I need to plan ahead a bit more.
The savings have been a real eye-opener,