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Neuromarketing and mind over matter

A recent study in Scientific American about How the Brain Reveals Why We Buy discusses advances in neuroscience that are giving rise to a new field of neuromarketing. The article cites the famous example of Coke v. Pepsi - where blind taste tests showed a preference for Pepsi, whereas visible labels

Full fees mean universities owe good customer service

In recent times I had parallel customer service experiences with two different universities: Queensland University of Technology and Charles Sturt University. It was very strange to hang up from one phone call only to have a diametrically different conversation on the next call with the other university. Also, it seemed

Free the chickens

Normally I post a cute or amusing cat picture to celebrate Caturday. But today let's think about ensuring a better quality of life for the chickens that nourish us. Here's a video from the RSPCA:

more real people on twitter #followfriday

Here’s some more real people that I follow on Twitter: @jeffsonstein - teaches IT, supports causes, knows his geekery & I often enjoy interesting chats with him on Twitter @neerav - blogger, geek, librarian, chocolate lover who's always got an interesting perspective on things @mkrigsman - writes about IT project

some real people on twitter for #followfriday

Here’s some more real people that I follow on Twitter: @firstdogonmoon - Mr Onthemoon cartoons at www.crikey.com.au & is one of the kindest people I know; IMHO he's also a comic genius @Mediamum - start-up entrepreneur, mother of a small tribe, intrepid breastfeeding campaigner, journalist,

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