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ideas

Singing kittens and a bank

Saw the Bankwest singing kittens ad recently and thought it was a nice approach. It is also interesting to note that they are using an informal voice throughout their other customer service channels too. So it is not just creative but IVR, online, etc. This integrated approach seems to be part of their overall positioning strategy to support their east coast expansion.

I don't really care - I just liked the kittehs!

By Carruthers via Aide-mémoire

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AI has changed the cyber threat landscape

AI has changed the cyber threat landscape

Artificial intelligence is now a first‑order cyber risk driver, as well as a productivity tool. AI‑accelerated threats, fragile model “harnesses,” and concentrated dependence on a few vendors demand urgent uplift in governance, resilience, and incident response.

The hype cycle and AI: why we need to stay grounded

The hype cycle and AI: why we need to stay grounded

Generative AI has hit the peak of inflated expectations. The Gartner Hype Cycle reminds us we've been here before - and shows why governance, not hype, and doing the work still matters.

AI adoption is a people problem, not a technology problem

AI adoption is a people problem, not a technology problem

AI isn’t magic. It’s change management (and people). Ignore that at your peril.

ANZAC Day and a multipolar world: what “lest we forget” means now

ANZAC Day and a multipolar world: what “lest we forget” means now

On ANZAC Day 2026 I remember the ordinary diggers behind the legend and reflect on Australia’s place in an emerging multipolar world, from Gallipoli to today’s conflicts.

© 2002-2026 Kate Carruthers