Six things about marketing in the world of Web 2.0 that the CEO should know
According to George F. Colony here are Six things about marketing in the world of Web 2.0 that the CEO should know:
1. Your Company Is Inside-Out In An Outside-In World
2. Your Company Has A Bad Web Site
3. You Should Be Asking Your Customer One Question
4. You Don't Own Your Customer; Your Customer Owns You
5. Bits Want To Be Free — Bits Want To Break The Law
6. Great Marketing + Great Technology = The Only Way Forward