I’ll be discussing blogging and building your brand at Wordcamp Sydney 2012 – it’s on at University of Sydney 21-22 July 2012. You can register here. Some info about my session: How personal blogs have revolutionised publishing. This talk will demonstrate how a WordPress blog can provide a platform for individuals and small businesses to build profile and get noticed. It will outline: Key practices and … Continue reading Your Blog Your Brand at Wordcamp Sydney 2012 #wcsyd
It all sounds so easy. Just go to a free site like WordPress.com or Blogger.com sign up and your blog is ready to go. But it’s not quite that easy. Blogging is a challenging business. It calls for dedication and a willingness to simply write. You’re putting yourself out there, and some will be critical. But it can be good for getting your feelings out, … Continue reading Why starting a blog is like getting a puppy
I’ve been observing the discourse in the mainstream and social media worlds about the ‘outing’ of the blogger Grog’s Gamut – the so-called #groggate. Craig Thomler has made an excellent aggregation of the various sources of comment. There were two things that really irritated me recently: Firstly an article by Malcolm Gladwell in the New Yorker titled “Why the revolution will not be tweeted“, and … Continue reading Twitter, commonsense and journalism #groggate
Burson-Marsteller has just realased a study on Message Gap Analysis where they investigate the cut through of corporate messaging to mainstream media. Their research indicates some scary results: “… a 48% gap between the messages a company communicates and the message conveyed by the media. The study also found that the gap is even bigger between a company’s message and bloggers’ messages (69%). ” Source: … Continue reading Does your company have a “message gap” problem?
Was reviewing the pictures on the Blogtalk Downunder Flickr and it occurred to me just now that I have not seen so many Mac notebooks in one place ever before. Then I went to check out one of the tools that was recommended Tinderbox – which only works on Macs. This subculture is one that I’ve not had much contact with. Generally, people I know seem to … Continue reading Blogtalk Downunder part 2
Just back from the Blogtalk Downunder conference that was held here in Sydney over the past few days. The conference was organised by the education department from the University of Technology Sydney, and the attendees were largely academics and teachers. There were a few industry people there, notably Trevor Cook from Corporate Engagement. Senator Andrew Bartlett from the Democrats was also there – he did admit his ignorance about … Continue reading Blogtalk Downunder
Thanks to Hughie from University of Queensland for the info that transcripts of Harvard’s Blogging, Journalism & Credibility conference are available at: http://cyber.law.harvard.edu/webcred/Interesting stuff posted to it (it’s a blog) and also to Collected Reactions from Participants Aggregated Feeds of Attendees: Great stuff for anyone interested in this new appraoch to “journalism”. Continue reading Transcripts: Harvard’s Blogging, Journalism & Credibility conference
Update 2016: This link is no longer available but you can find a handy how-to guide to setting up a blog here – thanks to Chris for the link. An interesting idea from http://www.cyberjournalist.net/news/000215.php, reproduced in full as it is good food for thought. Not sure I agree with all of the points tho’ (especially about good taste – for some blogs bad taste is their … Continue reading A Bloggers’ Code of Ethics?