I’ll be discussing blogging and building your brand at Wordcamp Sydney 2012 – it’s on at University of Sydney 21-22 July 2012. You can register here. Some info about my session: How personal blogs have revolutionised publishing. This talk will demonstrate how a WordPress blog can provide a platform for individuals and small businesses to build … [Read more…]
I’ve been observing the discourse in the mainstream and social media worlds about the ‘outing’ of the blogger Grog’s Gamut – the so-called #groggate. Craig Thomler has made an excellent aggregation of the various sources of comment. There were two things that really irritated me recently: Firstly an article by Malcolm Gladwell in the New … [Read more…]
Burson-Marsteller has just realased a study on Message Gap Analysis where they investigate the cut through of corporate messaging to mainstream media. Their research indicates some scary results: “… a 48% gap between the messages a company communicates and the message conveyed by the media. The study also found that the gap is even bigger … [Read more…]
Reviewing the pictures on the Blogtalk Downunder site and it occurred to me just now that I have not seen so many Mac notebooks in one place ever before. Then I went to check out one of the tools that was recommended Tinderbox – which only works on Macs. This subculture is one that I’ve not had … [Read more…]
Just back from the Blogtalk Downunder conference that was held here in Sydney over the past few days. The conference was organised by the education department from the University of Technology Sydney, and the attendees were largely academics and teachers. There were a few industry people there, notably Trevor Cook from Corporate Engagement. Senator Andrew Bartlett from the Democrats … [Read more…]
Thanks to Hughie from University of Queensland for the info that transcripts of Harvard’s Blogging, Journalism & Credibility conference are available at: http://cyber.law.harvard.edu/webcred/Interesting stuff posted to it (it’s a blog) and also to Collected Reactions from Participants Aggregated Feeds of Attendees: Great stuff for anyone interested in this new appraoch to “journalism”.
Update 2016: This link is no longer available but you can find a handy how-to guide to setting up a blog here – thanks to Chris for the link. An interesting idea from http://www.cyberjournalist.net/news/000215.php, reproduced in full as it is good food for thought. Not sure I agree with all of the points tho’ (especially about … [Read more…]