Can brands control their message using social media?

An email for a conference arrived the other day, and it enticed me with the tag line: Learning how to leverage Web 2.0 and Social Media sites to market your brand and control your message This got me wondering can brands really control their message using social media? One thing I know from experience with social media is that it is like quicksilver, easily slipping … Continue reading Can brands control their message using social media?