Tag: brands

ideas

Social business, culture and value creation #sbs2010

I attended the Social Business Summit today in Sydney and had the privilege of being on a panel that discussed Transparency – Risk To The Business Or Not? Apart from Nicholas Gruen’s excellent incorporation of Hayek into his discussion there was much food for thought. A copy of my slides is up on Slideshare. In particular, the idea that brands and financial value are created … Continue reading Social business, culture and value creation #sbs2010

Kate Carruthers1 Comment
ideas

Handing Your Brand To The Consumer

We had a really good discussion on this topic in our panel session this morning at ad:tech Sydney. The topic was Handing Your Brand To The Consumer: Are You Willing To Let Go? The distinguished panel members were: Charis Palmer, Managing Editor, Online Banking Review; Jackie Maxted, CEO, beautyheaven.com.au; and Gareth Llewellyn, Corporate Communications Manager, Oracle Australia. Starting with the proposition that any control over … Continue reading Handing Your Brand To The Consumer

Kate Carruthers4 Comments