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This coming Thursday, 25 March, many folks will be attending the Social Business Summit in Sydney. I will be on a panel discussing Transparency in Business - Risky or Essential?. The debate will be moderated by Headshift's Anne Bartlett-Bragg and Robin Hamman and the panel members are Nicholas
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The best place to see engagement marketing in action is in a small town that is not far from a large shopping centre. Here the shopkeepers know that if they do not engage with you then you will simply jump in the car and head off to the choices offered
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Over the past few years a plethora of Social Media Experts* have cropped up and their tweets, posts, podcasts etc serve up a cacophony of advice and pontification. Here's a few of my thoughts on the matter, from the perspective of someone who sees herself as an apprentice
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Here are the slides from my presentation at the National Growth Summit in Sydney today. Engagement Marketing In The Age Of Web 2http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=engagementmarketingintheageofweb2final2-100217160839-phpapp01&stripped_title=engagement-marketing-in-the-age-of-web-2 View more presentations from Kate Carruthers.
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These questions apply for all kinds of technology decisions including hardware, software, or even social media and social networking technologies. Business people do not want to spend money on unnecessary or unhelpful technology, yet are often ill advised when they make technology acquisitions or expenditure. I often see businesses, both
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I'm speaking at the National Growth Summit 2010 in Sydney this week about engagement marketing and running a workshop on Technology to drive Growth. The line-up includes a number of international luminaries along with local experts, gurus and knowledgeable people such as: Mick Liubinskas, Stephen Collins, Mike Walsh
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I've been thinking about having an overarching theme for my blog this year and have finally decided on women in ... that is women who are doing interesting things like * finance * technology * science * engineering * management * innovation * start-ups * marketing * media * and whatever other interesting careers pop up Women have come
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Crowdsourcing is very trendy these days and is touted as the answer to many of the ills of poor design and the need to reduce costs. In these cash strapped days any way to make innovation better-cheaper-faster is extremely desirable. But crowdsourcing is just one of the many tools we
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A while back I got an invitation to join a new social network 434U & was amazed at the barriers to entry & the onerous rules for participation. It's a new invitation only social network - I do wish them luck. But for me it makes me go
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2009 ranks as both the year that social media went mainstream and as the year that we saw a seismic shift in the comfortable world of traditional media. Some evidence of the former is the fact that Dell made $6.5 million in direct sales via Twitter. Further evidence is
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In late November I spoke at Startup BarCamp in Sydney. The topic was about the kind of personal trade-offs & choices we make when choosing to work in a startup. These choices are not always immediately obvious when you go into a startup. However, the number of broken relationships and
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I spoke at Ross Dawson's SME Technology Summit last week. Here are my slides & some brief thoughts about social media for business: Social Media For Business 2009http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediaforbusinesssmetech2009-091130163400-phpapp01&stripped_title=social-media-for-business-2009 View more presentations from Kate Carruthers.