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Sheryl WuDunn's Half the Sky investigates the oppression of women globally. Half the Sky lays out an agenda for the world's women and three major abuses: sex trafficking and forced prostitution; gender-based violence including honor killings and mass rape; maternal mortality, which needlessly claims one woman
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Update: I am informed by @firstdogonmoon that this cartoon was actually inspired by @Pollytics
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Burson-Marsteller has just realased a study on Message Gap Analysis where they investigate the cut through of corporate messaging to mainstream media. Their research indicates some scary results: "... a 48% gap between the messages a company communicates and the message conveyed by the media. The study also found that
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Much of the digital marketing I see is a bit tragic. Tragic for the businesses who are investing hard won income into campaigns that might not deliver a return on investment. Some of it seems like self-indulgent twaddle done by creative types for their own amusement. Other times it seems
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There are a lot of women who don't like to be called a girl. It's their choice. I don't mind it and have even been known to refer to myself as a girl - usually as a geek girl. The interesting thing here in
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At #media140 OzPolitics at Old Parliament House today the US Ambassador touched on the issue of the pastor from Gainsville Florida who threatened to burn a copy of the Koran. He noted that this person, who was not terribly successful on the face of it with only fifty members of
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Over the years I worked as a senior manager in large organisations and, more recently, as an educator and business coach for senior managers across private and government organisations. A fascinating phenomenon that comes up in all of those places is, what I've come to call, "the
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I've been speaking at events around the country recently and have really felt a change in the way that many people are approaching media. A key learning for me has been that those people we have long considered to be the audience have changed. Their behaviours are shifting
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Because, along with the witty and intelligent @neerav @smurray38 @grogsgamut @paulwallbank, I shall be in Canberra blogging and tweeting about Media140 Oz Politics. This event is on Thursday 23 September 2010. There's a fascinating line up of speakers and I'm expecting that my brain will be
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In business school we all learned to use the same analytical tools - S.W.O.T., P.E.S.T., P.E.S.T.E.L., BCG Growth Share Analysis, Competitor Analysis, Porter's 5 Forces, etc. But at dinner the other night, while chatting to some "