ideas
Help a girl and you help a family, a village and the world #becauseiamagirl
I've been a big supporter of the Plan Because I am a Girl campaign - if you haven't shared your story do it now!
The other day @uskovic shared this video about the Girl Effect with me:
http://www.youtube.com/watch?v=WIvmE4_KMNw&w=
Rethinking a girl’s place in the world #becauseiamagirl
Sheryl WuDunn's Half the Sky investigates the oppression of women globally. Half the Sky lays out an agenda for the world's women and three major abuses: sex trafficking and forced prostitution; gender-based violence including honor killings and mass rape; maternal mortality, which needlessly claims one
inspired stuff from @firstdogonmoon "Nostradamus arm of productivity commission" ROFL #media140 #ozpolitics
Update: I am informed by @firstdogonmoon that this cartoon was actually inspired by @Pollytics
Does your company have a “message gap” problem?
Burson-Marsteller has just realased a study on Message Gap Analysis where they investigate the cut through of corporate messaging to mainstream media.
Their research indicates some scary results:
"... a 48% gap between the messages a company communicates and the message conveyed by the media. The study also found
Making digital marketing work
Much of the digital marketing I see is a bit tragic. Tragic for the businesses who are investing hard won income into campaigns that might not deliver a return on investment.
Some of it seems like self-indulgent twaddle done by creative types for their own amusement. Other times it
Because I am a Girl
There are a lot of women who don't like to be called a girl. It's their choice. I don't mind it and have even been known to refer to myself as a girl - usually as a geek girl.
The interesting thing here in Australia