inspired stuff from @firstdogonmoon "Nostradamus arm of productivity commission" ROFL #media140 #ozpolitics
Update: I am informed by @firstdogonmoon that this cartoon was actually inspired by @Pollytics
ideas
Does your company have a “message gap” problem?
Burson-Marsteller has just realased a study on Message Gap Analysis where they investigate the cut through of corporate messaging to mainstream media.
Their research indicates some scary results:
"... a 48% gap between the messages a company communicates and the message conveyed by the media. The study also found
Making digital marketing work
Much of the digital marketing I see is a bit tragic. Tragic for the businesses who are investing hard won income into campaigns that might not deliver a return on investment.
Some of it seems like self-indulgent twaddle done by creative types for their own amusement. Other times it
Because I am a Girl
There are a lot of women who don't like to be called a girl. It's their choice. I don't mind it and have even been known to refer to myself as a girl - usually as a geek girl.
The interesting thing here in Australia
cubicle truth on Caturday? ...
Viral, vile and the growth of guerrilla media #ozpolitics #media140
At #media140 OzPolitics at Old Parliament House today the US Ambassador touched on the issue of the pastor from Gainsville Florida who threatened to burn a copy of the Koran. He noted that this person, who was not terribly successful on the face of it with only fifty members of
Why things don't change - or the tyranny of 'THEM'
Over the years I worked as a senior manager in large organisations and, more recently, as an educator and business coach for senior managers across private and government organisations. A fascinating phenomenon that comes up in all of those places is, what I've come to call, "the