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This is the traditional marketing model we all learned in university. But we really need to consider if this model remains appropriate for the digital age. My instinct is that we need to adapt this traditional model to incorporate new media channels and collaborative communications rather than abandon it. But
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As a bit of an experiment I participated in National Blog Posting Month for January 2009. It was a real test of discipline to write something every single day. But the goal was achieved and now I'm going to drop back to a less aggressive blogging schedule of
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Given the statistics in this 2007 report from Avenue A Razorfish and recent anecdotal feedback from non-geek friends, students and relatives web 2.0 is firmly entrenched in the mainstream. Ordinary people regularly get their news by checking online newspapers, flick through YouTube when they are bored, share links to
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This chart from 2007 shows the trajectory of the web future moving in a straight line from where we are now (or were in 2007) to the future of web 4.0 and beyond. But I don't think that the future of the web will such a simple
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There has been much talk of the death of mainstream media and the impact of the blogosphere on news gathering and journalism. People have pontificated long and loud about the rise of citizen journalism. But it seems that many have failed to see the breadth of this change. Thus not
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This fine institution - shanks' pony - has been a vital part of human transport for generations. It is an old-fashioned term that means travelling by foot. I've been experimenting with this novel concept all week. Walking between appointments in the city during the business day (rather
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Many time and productivity experts recommend goal setting and suggest writing down goals to help focus on them. But what is it really that stops us from achieving those goals? Perhaps we are starting with the externals - i.e. the goals - before looking at the internals? We need
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Ada is an amazing role model for women in science and technology - more here. I'm always surprised to hear from people who have studied computing or programming but who don't know about Ada. Also worth looking at - to put Ada's achievements in
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Caught up with Tom Austin at the Gartner conference in Sydney in late 2008 and he shared his perspective on the web 2.0 user revolution and its impact on IT. Tom started out by asking how organisations fell so far behind user & internet trends. He noted that in
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Jeremiah Owyang' post on A Chronology of Brands that Got Punk’d by Social Media should be required reading for all marketers seeking to venture online. Some of the issues in these marketing disasters include: * lack of openness & authenticity * just not getting the community & what made sense
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Way back in the early 1990s Sun Microsystems had a slogan "the network is the computer". It did not make sense to any of us back then. However, today it is a different story. Today we are rapidly moving our personal applications into the Cloud sometimes perhaps without
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There's a good list of modern military thinkers on Kotare's blog. For anyone trying to make sense of much of the stuff going on around the world this list is a good starting point.