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Ad Age thinks so & has nine profiles of who your targets are and where they might be online. This is all very interesting since marketers appear to be shifting more of their spend to online channels: "88% of marketers who use social media plan to spend more on
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By interconnecting that which was once unconnected the internet opens up millions of new possibilities that were previously impossible. I think this is part of what Mark Pesce was saying in his recent post. We are only now beginning to perceive how this will change society and the people that
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This an oldie but a goodie - gave me a chuckle this morning ... By Carruthers via Aide-mémoire http://w.sharethis.com/widget/?tabs=web%2Cemail&charset=utf-8&services=facebook%2Cdigg%2Cstumbleupon%2Cdelicious%2Creddit%2Cblinklist%2Cnewsvine%2Cfurl%2Ctailrank%2Cmagnolia&style=rotate&publisher=91b467b0-fcb3-4e42-95e0-1f04ad0c9be9
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A few friends and I have decided to do our own little Mental Detox Week from 12 - 17 May. We are going to turn off recreational technology - that means we can use technology for work (email, blogs, etc.) but not for fun. I realise that this implies no
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I picked up this meme from Stilgherrian (they are catching like colds those memes) and thought I’d give it a try too. The results are interesting. Grab the nearest book. Open it to page 161. Find the fifth sentence. Post the text of the sentence in your journal along
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Previously known as 'turn off the TV week' brought to us by the folks at ADBUSTERS and it is supposed to be held 21-27 April, but you could really try it any time. The idea is to "take your TV, your DVD player, your video iPod, your
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Happy to report that I survived BarCamp Canberra #1 in spite of the fact that the town was overrun by Australia 2020 Summiteers. Instead we were ensconced in the cosy ANU computer science building for some geek mayhem. I was impressed by the variety, passion and enthusiasm for technology that
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Made it down to Canberra for their inaugural Bar Camp at ANU - good turn out and some interesting presentations so far. Will post a summary later tonight. It was a good drive down from Sydney this morning, but lots of police on the roads and a few radar traps.
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It often amuses me to see the ads that Google places on Cameron Reilly's G'day World site. Today was a combination of apocalyptic insights and some Christian podcasts. Given his oft repeated religious beliefs Google's ads are pure gold ;) By Carruthers via Aide-mémoire http:
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Have been thinking a lot about innovation recently and pondering if it is the result of nature or nurture in the workplace. In business we spend a lot of time encouraging innovation with suggestions from staff and brainstorming activities. But I still wonder how much of that drives true innovation?
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Appointment of Ms Quentin Bryce AC as Australia's next Governor General is good news. She has had a distinguished career as a lawyer, academic, senior public servant and governor of Queensland (not to mention the 5 kids & several grandchildren). IMHO an excellent choice as Her Excellency (although
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Here is Garrick Schmitt's presentation for the IA Summit on consumer behaviour and Web 2.0 called Do Real People Really Use Tag Clouds?: Research To Help Separate Web 2.0’s Hits From Hype. It builds on the consumer behavior research AARF did late last year and