ideas

Marketing in the good old days:In the past marketers thought they were in control of their brand and their messages. They had lots of resources and became expert at creating above the line and below the line campaigns that pushed their messages out to their consumers. In this world

The traditional approaches to managing organizations have been optimized so much that there little improvement that can be made. At the same time there are huge changes in society and how people want and expect to work. With the growth of collaboration technologies such as web 2.0 and entry

For many years I have thought that American friends were delusional when they rhapsodised about their burgers. After all I had eaten at McDonalds so I knew what an American burger was like. However, at the urging of several friends I tried some real American burgers on a recent trip

Reading this book at the moment - Reinventing Collapse: The Soviet Example and American Prospects by Dmitry Orlov. It is very interesting to consider how Australia would manage. Orlov considers America and its current situation in the light of a possible economic and social upheaval. He compares the American situation against

There is one thing that I've often thought was sadder than a funeral itself. It is the way that everyone stands around saying what they liked about the deceased when they are no longer around to hear it.  Sometimes it is even sadder to hear that they never

How spooky! Just after I posted this morning with some thoughts about Obama and change I received an email from him (as did many others). His email linked to a YouTube video, which is also on my.barackobama.com. In the video he talks about change and the need to