ideas

"I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its

I've been reading the new George Soros book, The New Paradigm for Financial Markets: The Credit Crisis of 2008 and What It Means .  While Soros takes his usual pessimistic view he does have some interesting insights into the causes and consequences of the current credit crisis.   Interestingly some

A key myth of modern business is that of centralized control in general and of brands, messages and media in particular. In the past, while it was possible for ordinary consumers to hijack brands and messages, it was too hard, time-consuming and expensive for anyone to bother. Thus companies

According to recent research by Epsilon "Chief Marketing Officers at many of the biggest brands in the nation [USA] are seeing a major shift in the marketing landscape. Almost two-thirds (63%) of the 175 marketing executives surveyed see an increase in their spending on interactive/digital marketing while

While I've said before that I think that the imminent death of traditional media, such as newspapers or free-to-air TV, is over-hyped ... There was an interesting synopsis of Michael Gawenda's A.N. Smith Lecture in Journalism in the Sydney Morning Herald by about

The old media (a.k.a. heritage media) versus new media discussion continues to rage amongst the cognoscenti but the facts are speaking for themselves. Brian Steinberg writing in Ad Age reports that: fell 13% last season Advertising will move to where the audience is no matter what esoteric debate