Why I’m probably not a social media expert and neither are you
Kate Carruthers Over the past few years a plethora of Social Media Experts* have cropped up and their tweets, posts, podcasts etc serve up a cacophony of advice and pontification. Here’s a…
marketing
Engagement Marketing In The Age Of Web 2.0
Here are the slides from my presentation at the National Growth Summit in Sydney today. Engagement Marketing In The Age Of Web 2http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=engagementmarketingintheageofweb2final2-100217160839-phpapp01&stripped_title=engagement-marketing-in-the-age-of-web-2 View more presentations from Kate Carruthers.
National Growth Summit 2010
I’m speaking at the National Growth Summit 2010 in Sydney this week about engagement marketing and running a workshop on Technology to drive Growth. The line-up includes a number of…
2010 Blog theme – women in …
I’ve been thinking about having an overarching theme for my blog this year and have finally decided on women in … that is women who are doing interesting things like…
Trust, customer service and customers you do not want any more
I’ve been thinking about my recent American Express experience – outlined in AMEX discovers new depths to customer service. It is clear to me that companies have the right to…
American Express discovers new depths to customer service
I’ve been an American Express customer for a long time. But recently they made it apparent that they do not want my custom so I’m in the process of closing…
Startup Barcamp Sydney Nov 2009
Startup Barcamp Sydney was on yesterday and I managed to drop in. It was held at one of my favourite venues for unconferences – ATP Innovations– and it might possibly…
Neuromarketing and mind over matter
A recent study in Scientific American about How the Brain Reveals Why We Buy discusses advances in neuroscience that are giving rise to a new field of neuromarketing. The article…
Customer service and student support – QUT gets it
As both an educator and tertiary student I’ve been able to see both sides of the fence. A recent experience with Queensland University of Technology stands out as exemplary in…
Online policy madness – Don’t link to us!
Here’s an excellent example of a legal or marketing department (or both) who don’t seem to get how the internet & search engines work. Further, it shows a real disconnect…