Social network marketing for real
Kate Carruthers People have been asking me for ages if any real companies are using social networks for their marketing, so it was interesting to come across this data from Capital One…
marketing
Just one little change in the ecosystem
I recently experienced how easily one can disrupt a stableecosystem. And I learned the hard way how difficult it can be to re-stabilise that same ecosystem! We have two dogs…
Boundaries real and imagined.
Seth Godin’s recent post Out of bounds got me thinking about the implicit contracts that we create almost unconsciously everyday. In Seth’s post he’s talking about companies and their marketing.…
Social media rules of engagement
Back in the old days at GE (pre GFC) we were taught that all business ideas or problems should be considered from the “outside-in” or from the customer’s point of…
Marketing principles for the digital age?
This is the traditional marketing model we all learned in university. But we really need to consider if this model remains appropriate for the digital age. My instinct is that…
Required history for anyone considering online marketing
Jeremiah Owyang’ post on A Chronology of Brands that Got Punk’d by Social Media should be required reading for all marketers seeking to venture online. Some of the issues in…