news Archives | Aide Memoire

Twitter, commonsense and journalism #groggate

October 4, 2010 by Kate Carruthers

I’ve been observing the discourse in the mainstream and social media worlds about the ‘outing’ of the blogger Grog’s Gamut – the so-called #groggate. Craig Thomler has made an excellent aggregation of the various sources of comment. There were two things that really irritated me recently: Firstly an article by Malcolm Gladwell in the New … [Read more…]

Does your company have a “message gap” problem?

September 28, 2010 by Kate Carruthers

Burson-Marsteller has just realased a study on Message Gap Analysis where they investigate the cut through of corporate messaging to mainstream media. Their research indicates some scary results: “… a 48% gap between the messages a company communicates and the message conveyed by the media. The study also found that the gap is even bigger … [Read more…]