Neuromarketing and mind over matter

A recent study in Scientific American about How the Brain Reveals Why We Buy discusses advances in neuroscience that are giving rise to a new field of neuromarketing. The article cites the famous example of Coke v. Pepsi – where blind taste tests showed a preference for Pepsi, whereas visible labels gave rise to a preference for Coke.  Brain imaging shows that different parts of … Continue reading Neuromarketing and mind over matter