I’m on Mastodon what now?

If you’re a Mastodon (aka fediverse) newbie here are some tips about what to do next. (If you’re not already setup on Mastodon here’s a good guide on getting setup over there.) First of all welcome aboard its great to have you join our non-commercial space. 👋 Essential step one: write an introduction toot, explain who you are, what your passions are, and make liberal … Continue reading I’m on Mastodon what now?

Advice on building your own ecosystem

The plight of folks who build their online business worlds on the whimsy of a bunch of faceless corporations is on my mind as Twitter appears to be imploding before our eyes. It is very imprudent to build your business on a platform that is subject to changes that are outside of your control. For example, Meta makes changes to to how Facebook and Instagram … Continue reading Advice on building your own ecosystem

LinkedIn and the power of networks

I used to think of LinkedIn as a boring but worthy social network for business contacts. But I was wrong. Over the years it has become a critical B2B social network, with multi-million dollar deals often being done via the platform. LinkedIn has also disrupted the recruitment business and reshaped the way people find jobs. It changed the power dynamic in recruitment by enabling the jobs to … Continue reading LinkedIn and the power of networks

Politics of Social – Social Media Week Sydney 2014

As part of Social Media Week Sydney 2014 I was honoured to host a panel discussion about the Politics of Social. The panel made for a lively and interesting chat – wish we could have had more time as there was much more to discuss! Panel Members Ariadne Vromen – Associate Professor, The University of Sydney Alex Greenwich – Independent Member for Sydney, Parliament of … Continue reading Politics of Social – Social Media Week Sydney 2014

Real time, right time – it’s all about ‘me’ – so what about Twitter?

A recent article The Future of Mobile is Right Time Experiences by Maribel Lopez got me thinking about mobile and the future of the web. It is an especially important topic to consider now that Twitter is seeking to further control and constrain the way that its users interact. A good outline of the issues at play here is Nick Bilton’s piece: For Twitter-Owned Apps … Continue reading Real time, right time – it’s all about ‘me’ – so what about Twitter?

What’s the big idea with social media? #media140

I was lucky enough to be invited to Media 140 in Perth recently to discuss what the ‘big idea’ is with social media. The idea was for a context setting discussion about social media and how it is changing business and society. DIGITAL REVOLUTION We are living through a digital revolution that is changing the world we inhabit as absolutely and as irrevocably as the … Continue reading What’s the big idea with social media? #media140

Authenticity online – not necessary, perhaps essential or Kitteh vs Chickin

This talk by Bitly’s Matt LeMay at Monki Gras entitled: Kitteh vs Chickin: How What We Share is Different from What we Click is important and is really worth watching. This talk gives us some really important insights into the changed world we now inhabit.  The world in which our passing fancies and offhand comments were written on the wind has passed into history.  Now most things that we … Continue reading Authenticity online – not necessary, perhaps essential or Kitteh vs Chickin

The Reputation Economy, Employees, and Privacy

As companies embrace the notion of a reputation economy fueled by the power of social platforms this brings a new set of challenges for management and employees. I was at the Salesforce #cloudcrowd event in Sydney recently and we were discussing this issue with guest speaker Peter Coffee. The issue is that companies increasingly require employees to interact online on behalf of the company but … Continue reading The Reputation Economy, Employees, and Privacy

The growth of the recommendation economy

Seth Godin wrote about the the attention economy. But it seems to me that we are also seeing the evolution of an online social recommendation economy. When we all lived in villages there was a strong recommendation economy, and it was fuelled by the fact that everyone knew each other and their reputation. Word of mouth drove choices about which business to patronise and which … Continue reading The growth of the recommendation economy