Enterprise 2.0 Survey
Kate Carruthers I’m doing some research on Enterprise 2.0 and need your help. You can help by answering a brief online survey. Click Here to take survey It would be very helpful…
October 2008
Openness, personal and community action
For those folks who don’t think social networks are real life … One of my Twitter buddies, @mspecht, has been very brave and open, sharing about his personal experience of…
“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and…
Credit crisis and its impact on social media?
I’ve been reading the new George Soros book, The New Paradigm for Financial Markets: The Credit Crisis of 2008 and What It Means. While Soros takes his usual pessimistic view…
Risk & the Illusion of Centralized Control
A key myth of modern business is that of centralized control in general and of brands, messages and media in particular. In the past, while it was possible for ordinary…
CMOs report reduction & shift in marketing spend to digital
According to recent research by Epsilon “Chief Marketing Officers at many of the biggest brands in the nation are seeing a major shift in the marketing landscape. Almost two-thirds (63%)…
Death of Newspapers – I don’t think so … not quite yet
While I’ve said before that I think that the imminent death of traditional media, such as newspapers or free-to-air TV, is over-hyped … There was an interesting synopsis of Michael…
Continued erosion of traditional broadcast media channels
The old media (a.k.a. heritage media) versus new media discussion continues to rage amongst the cognoscenti but the facts are speaking for themselves. Brian Steinberg writing in Ad Age reports…
What is all this “social” stuff about anyway?
Everywhere you turn these days there is another “social” something or other – social media, social networking, social bookmarking, social news, social web, etc. But what is all this “social”…
Tough times, web 2.0 & high principles
The test of our commitment to principles is not what we do in good times. Rather the true test of our principles comes in difficult times. The current economic situation…