Day one #Media140 Sydney
Kate Carruthers I attended the afternoon sessions for day one of the Media 140 conference in Sydney today as a live blogger/twitterer and have been consolidating my thoughts. Here’s a summary of…
November 5, 2009
Neuromarketing and mind over matter
A recent study in Scientific American about How the Brain Reveals Why We Buy discusses advances in neuroscience that are giving rise to a new field of neuromarketing. The article…