Risk & the Illusion of Centralized Control
Kate Carruthers A key myth of modern business is that of centralized control in general and of brands, messages and media in particular. In the past, while it was possible for ordinary…
CMOs report reduction & shift in marketing spend to digital
According to recent research by Epsilon “Chief Marketing Officers at many of the biggest brands in the nation are seeing a major shift in the marketing landscape. Almost two-thirds (63%)…
Death of Newspapers – I don’t think so … not quite yet
While I’ve said before that I think that the imminent death of traditional media, such as newspapers or free-to-air TV, is over-hyped … There was an interesting synopsis of Michael…
Continued erosion of traditional broadcast media channels
The old media (a.k.a. heritage media) versus new media discussion continues to rage amongst the cognoscenti but the facts are speaking for themselves. Brian Steinberg writing in Ad Age reports…
What is all this “social” stuff about anyway?
Everywhere you turn these days there is another “social” something or other – social media, social networking, social bookmarking, social news, social web, etc. But what is all this “social”…
Tough times, web 2.0 & high principles
The test of our commitment to principles is not what we do in good times. Rather the true test of our principles comes in difficult times. The current economic situation…
Telstra and Twitter
It sometimes seems as if Telstra and BigPond have missed all the terabytes of stuff that has been produced describing how to do social media or social networking effectively. Their…
The end of the credit crisis is not nigh?
A recent post by Chris Penn about the current credit crisis included this great chart. It shows clearly the remaining pieces that need to unfold in this drama. So, like…
#WDS08 Final day and night
Made it back from speaking at Small Business September events in regional NSW to attend the final day of Web Directions South 08 in Sydney. Again Maxine, John and the…
Geek speak made simple
This is a really good presentation from Oracle that helps to translate geek speak and culture … Are you insulting me? Essential geek-speak, FTW!http://static.slideshare.net/swf/ssplayer2.swf?doc=uncon08-1221252375503316-9&stripped_title=are-you-insulting-me-essential-geekspeak-ftw-presentation View SlideShare presentation or Upload your…