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Aide Mémoire

handcrafted musings on the world

Aide Mémoire

handcrafted musings on the world

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ideas

Help a girl and you help a family, a village and the world #becauseiamagirl

Kate Carruthers 2010-09-30 2 Comments

I’ve been a big supporter of the Plan Because I am a Girl campaign – if you haven’t shared your story do it now! The other day @uskovic shared this…

future ideas

Rethinking a girl’s place in the world #becauseiamagirl

Kate Carruthers 2010-09-30 1 Comment

Sheryl WuDunn’s Half the Sky investigates the oppression of women globally. Half the Sky lays out an agenda for the world’s women and three major abuses: sex trafficking and forced…

ideas

inspired stuff from @firstdogonmoon “Nostradamus arm of productivity commission” ROFL #media140 #ozpolitics

Kate Carruthers 2010-09-29 1 Comment

Update: I am informed by @firstdogonmoon that this cartoon was actually inspired by @Pollytics

ideas

Does your company have a “message gap” problem?

Kate Carruthers 2010-09-28 2 Comments

Burson-Marsteller has just realased a study on Message Gap Analysis where they investigate the cut through of corporate messaging to mainstream media. Their research indicates some scary results: “… a…

ideas

Making digital marketing work

Kate Carruthers 2010-09-27 3 Comments

Much of the digital marketing I see is a bit tragic. Tragic for the businesses who are investing hard won income into campaigns that might not deliver a return on…

future ideas

Because I am a Girl

Kate Carruthers 2010-09-26 1 Comment

There are a lot of women who don’t like to be called a girl. It’s their choice. I don’t mind it and have even been known to refer to myself…

ideas

cubicle truth on Caturday? …

Kate Carruthers 2010-09-25 No Comments
ideas

Viral, vile and the growth of guerrilla media #ozpolitics #media140

Kate Carruthers 2010-09-23 3 Comments

At #media140 OzPolitics at Old Parliament House today the US Ambassador touched on the issue of the pastor from Gainsville Florida who threatened to burn a copy of the Koran.…

ideas

Why things don’t change – or the tyranny of ‘THEM’

Kate Carruthers 2010-09-21 3 Comments

Over the years I worked as a senior manager in large organisations and, more recently, as an educator and business coach for senior managers across private and government organisations. A…

ideas

The audience is dead! Long live the participants!

Kate Carruthers 2010-09-19 2 Comments

I’ve been speaking at events around the country recently and have really felt a change in the way that many people are approaching media. A key learning for me has…

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