Twitter friends
Kate Carruthers Once people have used Twitter for a while they often ask: How can a very large number of people be your friends? The truth is they can’t all be your…
Picking a message to fit the medium
So many people ask me about how to manage or create rules of engagement for social media and social networking for their business and staff. Usually I direct them to…
It’s Caturday
more animals
#katebreak @ ad:tech sydney
A while back Kate Kendall wrote a blog post that noted a number of women named ‘Kate’ or ‘Katie’ who are involved in Australian women in online marketing movement (WOMM).…
Handing Your Brand To The Consumer
We had a really good discussion on this topic in our panel session this morning at ad:tech Sydney. The topic was Handing Your Brand To The Consumer: Are You Willing…
International Women’s Day 2009
Most years recently I’ve avoided IWD lunches in Sydney by the simple expedient of being on vacation in north eastern Canada. But this year it was not possible to squeeze…
Key attitudes for Enterprise 2.0 success
There is a lot of focus on all the technical stuff around Enterprise 2.0 – the platforms, open source v. proprietary, etc. But achieving success with Enterprise 2.0 can actually…
Key enablers for Enterprise 2.0
– some more thoughts following on from the Enterprise 2.0 Executive Forum. Here is my list of the top 10 enablers for Enterprise 2.0 – this is not an exhaustive…
Cranky girl geeks
Caught up with Pia Waugh on the road trip to Yass the other day. We were talking about girl geeks and some really annoying things we keep hearing. And we’re…