Time to drop the social and the media from our lexicon?
Kate Carruthers I was reading the article If Every Company is a Media Company…Then Who Owns Social Media? after seeing a Twitter conversation between @DesWalsh and @Trib. The article author, Don Bulmer,…
business
What do you work for?
Had an interesting conversation with some friends recently and it got me thinking about what we work for. In Western societies many of us work, in addition to money and…
Social business, culture and value creation #sbs2010
I attended the Social Business Summit today in Sydney and had the privilege of being on a panel that discussed Transparency – Risk To The Business Or Not? Apart from…
Lean times favour innovation
Companies struggle with how to innovate when their existing business is stable or growing. There is often a perception that innovation requires a lot of investment. However, it has been…
Transparency in business – so what?
This coming Thursday, 25 March, many folks will be attending the Social Business Summit in Sydney. I will be on a panel discussing Transparency in Business – Risky or Essential?.…
Engagement marketing is about people
The best place to see engagement marketing in action is in a small town that is not far from a large shopping centre. Here the shopkeepers know that if they…
Why I’m probably not a social media expert and neither are you
Over the past few years a plethora of Social Media Experts* have cropped up and their tweets, posts, podcasts etc serve up a cacophony of advice and pontification. Here’s a…
Engagement Marketing In The Age Of Web 2.0
Here are the slides from my presentation at the National Growth Summit in Sydney today. Engagement Marketing In The Age Of Web 2http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=engagementmarketingintheageofweb2final2-100217160839-phpapp01&stripped_title=engagement-marketing-in-the-age-of-web-2 View more presentations from Kate Carruthers.
7 questions to ask re new technology for your business
These questions apply for all kinds of technology decisions including hardware, software, or even social media and social networking technologies. Business people do not want to spend money on unnecessary…
National Growth Summit 2010
I’m speaking at the National Growth Summit 2010 in Sydney this week about engagement marketing and running a workshop on Technology to drive Growth. The line-up includes a number of…