Social business, culture and value creation #sbs2010
Kate Carruthers I attended the Social Business Summit today in Sydney and had the privilege of being on a panel that discussed Transparency – Risk To The Business Or Not? Apart from…
business
Lean times favour innovation
Companies struggle with how to innovate when their existing business is stable or growing. There is often a perception that innovation requires a lot of investment. However, it has been…
Transparency in business – so what?
This coming Thursday, 25 March, many folks will be attending the Social Business Summit in Sydney. I will be on a panel discussing Transparency in Business – Risky or Essential?.…
Engagement marketing is about people
The best place to see engagement marketing in action is in a small town that is not far from a large shopping centre. Here the shopkeepers know that if they…
Why I’m probably not a social media expert and neither are you
Over the past few years a plethora of Social Media Experts* have cropped up and their tweets, posts, podcasts etc serve up a cacophony of advice and pontification. Here’s a…
Engagement Marketing In The Age Of Web 2.0
Here are the slides from my presentation at the National Growth Summit in Sydney today. Engagement Marketing In The Age Of Web 2http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=engagementmarketingintheageofweb2final2-100217160839-phpapp01&stripped_title=engagement-marketing-in-the-age-of-web-2 View more presentations from Kate Carruthers.
7 questions to ask re new technology for your business
These questions apply for all kinds of technology decisions including hardware, software, or even social media and social networking technologies. Business people do not want to spend money on unnecessary…
National Growth Summit 2010
I’m speaking at the National Growth Summit 2010 in Sydney this week about engagement marketing and running a workshop on Technology to drive Growth. The line-up includes a number of…
2010 Blog theme – women in …
I’ve been thinking about having an overarching theme for my blog this year and have finally decided on women in … Women have come such a long way in a…
5 reasons crowdsourcing is stupid
Crowdsourcing is very trendy these days and is touted as the answer to many of the ills of poor design and the need to reduce costs. In these cash strapped…