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mkhmarketing, CC BY 2.0, via Wikimedia Commons

Making digital marketing work

Much of the digital marketing I see is a bit tragic. Tragic for the businesses who are investing hard won income into campaigns that might not deliver a return on investment. Some of it seems like self-indulgent twaddle done by creative types for their own amusement. Other times it

Why things don't change - or the tyranny of 'THEM'

Why things don't change - or the tyranny of 'THEM'

Over the years I worked as a senior manager in large organisations and, more recently, as an educator and business coach for senior managers across private and government organisations. A fascinating phenomenon that comes up in all of those places is, what I've come to call, "the

board, chalk, swot, planning, strengthen, weaknesses, opportunities, hazards, training, concept, solution, analysis, problem,

A new dimension to analysis: Time to include a spiritual angle?

In business school we all learned to use the same analytical tools - S.W.O.T., P.E.S.T., P.E.S.T.E.L., BCG Growth Share Analysis, Competitor Analysis, Porter's 5 Forces, etc. But at dinner the other night, while chatting to some "kidults&

Rethinking organisations: the digital revolution, social and convergence

Rethinking organisations: the digital revolution, social and convergence

An interesting question came up last Friday in a discussion with a group of Marketing and Communications folks from McDonald's. It was about how social media might be situated and used differently depending upon whether you approached it from either a Marketing or a Communications team perspective. Also

Australian courts decide "No Copyright in Newspaper Headlines"

It is interesting to read through the notes on this recent decision by the Federal Court of Australia. It's worth reading the entire post on Mallesons' site or even the judgement here on AUSTLII. It looks like the traditional news media are losing ground on their ambit

Innovation Bay seeking Startups for Angel Pitches

On Tuesday 21 September 2010 those smart folks over at Innovation Bay will be running another one of their angel dinners. With these dinners Innovation Bay acts as a broker between "angels" (those with money to invest or advice to give) and "entrepreneurs" those with ideas

What matters?

What matters?

A recent discovery for me is McKinsey & Company's new site What Matters. It is a thought provoking question and it is good to see it being tackled by McKinsey and their interesting array of authors. The things that matter change if we are considering big or small

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