Social media rules of engagement
Kate Carruthers Back in the old days at GE (pre GFC) we were taught that all business ideas or problems should be considered from the “outside-in” or from the customer’s point of…
March 2009
Social networking & social norms
New technology often seems to take a while for us to work out how to fit new cultural practices around it. I suspect that social networking fits the norm in…
Social networking & social norms
New technology often seems to take a while for us to work out how to fit new cultural practices around it. I suspect that social networking fits the norm in…
Twitter friends
Once people have used Twitter for a while they often ask: How can a very large number of people be your friends? The truth is they can’t all be your…
Picking a message to fit the medium
So many people ask me about how to manage or create rules of engagement for social media and social networking for their business and staff. Usually I direct them to…
It’s Caturday
more animals
#katebreak @ ad:tech sydney
A while back Kate Kendall wrote a blog post that noted a number of women named ‘Kate’ or ‘Katie’ who are involved in Australian women in online marketing movement (WOMM).…
Handing Your Brand To The Consumer
We had a really good discussion on this topic in our panel session this morning at ad:tech Sydney. The topic was Handing Your Brand To The Consumer: Are You Willing…
International Women’s Day 2009
Most years recently I’ve avoided IWD lunches in Sydney by the simple expedient of being on vacation in north eastern Canada. But this year it was not possible to squeeze…