Interview with 2 of my favourite entrepreneurs @jason @garyvee
Kate Carruthers If you’ve got time it’s worth taking some of it to watch this interview with Jason and Gary. Jason Calacanis, himself a serial entrepreneur, is a great supporter of startups…
marketing
Innovation – does it make sense for business?
Every business book I pick up nowadays seems to accept as a fundamental premise that innovation is a good thing and that it should be pursued relentlessly. But I’ve been…
The future of shopping is social
These are some thoughts that I presented at the AMP Social Media Cafe in Sydney on 11 November 2010, the slides and references follow below. The future of shopping is…
Big Banks: brands, emotion and reality
It has been fascinating to watch the consumer and media response to the recent increase of interest rates above the Reserve Bank rate by the Commonwealth Bank. Many have expressed…
Presenting with power means PowerPoint must not be a crutch
We are currently planning the next Social Innovation BarCamp for 6 Nov 2010 in Sydney and I’ve just written a post about it called 4 Principles and 2 Laws of…
Does your company have a “message gap” problem?
Burson-Marsteller has just realased a study on Message Gap Analysis where they investigate the cut through of corporate messaging to mainstream media. Their research indicates some scary results: “… a…
Making digital marketing work
Much of the digital marketing I see is a bit tragic. Tragic for the businesses who are investing hard won income into campaigns that might not deliver a return on…
A new dimension to analysis: Time to include a spiritual angle?
In business school we all learned to use the same analytical tools – S.W.O.T., P.E.S.T., P.E.S.T.E.L., BCG Growth Share Analysis, Competitor Analysis, Porter’s 5 Forces, etc. But at dinner the…
Rethinking organisations: the digital revolution, social and convergence
An interesting question came up last Friday in a discussion with a group of Marketing and Communications folks from McDonald’s. It was about how social media might be situated and…
Engagement marketing is about people
The best place to see engagement marketing in action is in a small town that is not far from a large shopping centre. Here the shopkeepers know that if they…