Getting it Wrong? The Y2K bug revisited via @RNFutureTense
It was fascinating to take the time and think back to the days of the Y2K bug and discuss what happened (and some of the crazy hype that went on)…
It was fascinating to take the time and think back to the days of the Y2K bug and discuss what happened (and some of the crazy hype that went on)…
We are currently planning the next Social Innovation BarCamp for 6 Nov 2010 in Sydney and I’ve just written a post about it called 4 Principles and 2 Laws of…
Burson-Marsteller has just realased a study on Message Gap Analysis where they investigate the cut through of corporate messaging to mainstream media. Their research indicates some scary results: “… a…
Much of the digital marketing I see is a bit tragic. Tragic for the businesses who are investing hard won income into campaigns that might not deliver a return on…
Over the years I worked as a senior manager in large organisations and, more recently, as an educator and business coach for senior managers across private and government organisations. A…
In business school we all learned to use the same analytical tools – S.W.O.T., P.E.S.T., P.E.S.T.E.L., BCG Growth Share Analysis, Competitor Analysis, Porter’s 5 Forces, etc. But at dinner the…
An interesting question came up last Friday in a discussion with a group of Marketing and Communications folks from McDonald’s. It was about how social media might be situated and…
It is interesting to read through the notes on this recent decision by the Federal Court of Australia. It’s worth reading the entire post on Mallesons’ site or even the…
On Tuesday 21 September 2010 those smart folks over at Innovation Bay will be running another one of their angel dinners. With these dinners Innovation Bay acts as a broker…
A recent discovery for me is McKinsey & Company’s new site What Matters. It is a thought provoking question and it is good to see it being tackled by McKinsey…