Future of news – a direct quote from one Gen Y
Kate Carruthers Here’s a little quote from one of my Gen Y friends on my Facebook wall today: “I won’t ever pay for normal news content ever again full stop. If i…
business
Speaking at SME Technology Summit 2009
Really looking forward to speaking at the SME Technology Summit by The Insight Exchange on 1 December 2009. There’s lots of interesting speakers: Tim Pethick – Entrepreneur & Founder, Nudie…
Excellent execution: the platform for success
I went for a cheese & wine dinner at Bells at Killcare on Friday night with @frombecca and @JohannaBD. The food – by Stefano Manfredi (a.k.a. @manfredistefano) – was wonderful…
3 essential elements of a business social media arsenal
Joel Postman argues that A Blog is a Better Social Media Hub Than Twitter. I tend to agree, especially from a business perspective. His post got me thinking about the…
Neuromarketing and mind over matter
A recent study in Scientific American about How the Brain Reveals Why We Buy discusses advances in neuroscience that are giving rise to a new field of neuromarketing. The article…
Full fees mean universities owe good customer service
In recent times I had parallel customer service experiences with two different universities: Queensland University of Technology and Charles Sturt University. It was very strange to hang up from one…
Can brands control their message using social media?
An email for a conference arrived the other day, and it enticed me with the tag line: Learning how to leverage Web 2.0 and Social Media sites to market your…
5 sins – social networking for business
As a humble member of various social networks including Twitter it never fails to amaze me how lame some businesses are in their approach. I don’t know what is happening…
Online policy madness – Don’t link to us!
Here’s an excellent example of a legal or marketing department (or both) who don’t seem to get how the internet & search engines work. Further, it shows a real disconnect…
Social network marketing for real
People have been asking me for ages if any real companies are using social networks for their marketing, so it was interesting to come across this data from Capital One…