Excellent execution: the platform for success
Kate Carruthers I went for a cheese & wine dinner at Bells at Killcare on Friday night with @frombecca and @JohannaBD. The food – by Stefano Manfredi (a.k.a. @manfredistefano) – was wonderful…
business
3 essential elements of a business social media arsenal
Joel Postman argues that A Blog is a Better Social Media Hub Than Twitter. I tend to agree, especially from a business perspective. His post got me thinking about the…
Neuromarketing and mind over matter
A recent study in Scientific American about How the Brain Reveals Why We Buy discusses advances in neuroscience that are giving rise to a new field of neuromarketing. The article…
Full fees mean universities owe good customer service
In recent times I had parallel customer service experiences with two different universities: Queensland University of Technology and Charles Sturt University. It was very strange to hang up from one…
Can brands control their message using social media?
An email for a conference arrived the other day, and it enticed me with the tag line: Learning how to leverage Web 2.0 and Social Media sites to market your…
5 sins – social networking for business
As a humble member of various social networks including Twitter it never fails to amaze me how lame some businesses are in their approach. I don’t know what is happening…
Online policy madness – Don’t link to us!
Here’s an excellent example of a legal or marketing department (or both) who don’t seem to get how the internet & search engines work. Further, it shows a real disconnect…
Social network marketing for real
People have been asking me for ages if any real companies are using social networks for their marketing, so it was interesting to come across this data from Capital One…
Just one little change in the ecosystem
I recently experienced how easily one can disrupt a stableecosystem. And I learned the hard way how difficult it can be to re-stabilise that same ecosystem! We have two dogs…
WTF? Dumped by a personal trainer?
I have noticed a strange phenomenon recently among service providers. Some of them seem to think that the mere fact of providing services to a customer for money creates an…